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Social Campaign · UN Women

International Women's Day

Client

UN Women

Type

Social Campaign Film

Release

2025

Reach

2M+ views in 24 hours

About

For International Women's Day 2025, we partnered with UN Women to create a bold, social-first campaign film — built to feel less like institutional messaging and more like a shared anthem.

Built around two core concepts, Power and March, the film forgoes traditional narration in favour of whispered questions, choral voices, rhythmic editing, and an original cinematic score. Using stock, archival, and UN Women imagery, enhanced with AI motion tools to create synchronized breathing and movement, we crafted a visceral, fast-paced edit that invites viewers to see themselves reflected on screen.

The campaign centered the audience rather than the institution, generating over 2 million organic views across Instagram and TikTok within 24 hours — positioning the message as something women could claim as their own.

A collage of three stacked film stills showing women in acts of cultural expression: a Latin American woman in a "Marcha das Mulheres" t-shirt raises her arm skyward, indigenous women blow conch shells in colourful traditional dress, and a vibrant red ruffled skirt fills the lower frame. The layered composition evokes a sense of collective female power and protest.
A cinematic close-up of a woman's face mid-shout, duplicated and layered in a fragmented, glitch-style composition that amplifies the raw intensity of the moment. The overlapping frames create a visceral sense of emotional force and release.
Shot from below against a vivid blue sky, a young Latin American woman in a white patterned bodysuit and long braids stands in a wide-legged pose with her hand on her hip. The low angle and open sky give the image a bold, empowered quality.
A layered, split-frame composition shows several women of different backgrounds tilting their heads upward, with the subtitle "THAN A WHISPER." overlaid. The warm, soft-lit aesthetic and fragmented framing suggest a quiet but collective awakening.

Crew

Script & Creative
Philippa Young
Animation & Design
Cynthia-ël Hasbani
Voice Over Direction
Fanny Lindström
Original Score
Composed in-house
Voice Cast
6 studio-recorded voice artists
Post-Production
Full in-house post-production
Two young women — one blonde, one dark-haired — lean close together laughing, with the subtitle "IT'S IN EVERY VOICE," against a muted outdoor backdrop. The intimate, candid framing conveys warmth, connection, and shared joy.
A split-frame composition shows a smiling woman in climbing gear and helmet against a glacial rock face, with a tiny figure in a colourful skirt also visible on the rock. The subtitle "IS OUR POWER." reinforces the image's message of determination and strength.
A young person with short curly hair and wireless headphones sits with a relaxed smile, a dark prosthetic arm resting in the foreground, with the subtitle "I AM." The warm, intimate lighting and quiet confidence make the shot quietly powerful.
A close-up of a woman's braided hair and bowed face, repeated and layered in a glitch-effect composition that creates a sense of depth and introspection.
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