Campaign · AFI

She Means Business

Client

Alliance for Financial Inclusion (AFI)

Type

Multi-Campaign Series (4 campaigns, 10 countries)

Project Period

2025–2027 (in progress)

Countries filmed so far

Morocco · Senegal · Zambia · Zimbabwe

About

For the Alliance for Financial Inclusion, we're building an overarching strategy that unites four global campaigns across ten African countries — one visual and thematic throughline, backed by a paid-media push on LinkedIn to reach potential investors and government clients.

After auditing AFI's existing comms strategy and target audiences, we built our campaign strategy as a North Star and began organizing in-country shoots. So far we've executed 2 of 4 campaigns and completed production in 5 countries, with five more slated for the next 18 months.

The Challenge

Execute 4 global campaigns featuring AFI's work in 10 countries to bring attention to AFI's work and attract potential investors and additional government clients.

Our Solution

The strategy

We built an overarching campaign strategy to unite all four campaigns both visually and thematically.

The audit

After auditing AFI's current comms strategy and target audiences, we concluded that paid media on LinkedIn would be the best way to reach potential investors and government clients.

The rollout

Armed with our strategy as a North Star, we began organizing in-country shoots — so far completing production in 5 countries, with five more slated for the next 18 months.