INVEST IN RURAL WOMEN
Client: INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
A multimedia and VR/360 campaign to raise awareness for #InvestingInRuralWomen.
The Challenge
Create a 360 campaign that highlights the work of IFAD in empowering rural women, and drives traffic to the website with a modest paid media budget.
Project Period: 2020
Languages: English, Arabic, French, Spanish & Portuguese
OUR SOLUTION
We sent a team to Mozambique to find a story. We found Mariamo, a local fisherwoman who supports her family. We spent weeks with her, filming in both 360 and 2D, and created multimedia campaign that was supported by a multi-country paid media strategy.
Responsibilities
comms strategy
paid media
social media
branding
content creation
Stats
7k
AD SPEND
38k
MICROSITE VIEWS
150k+
LINK CLICKS
